Real LinkedIn content.
Real engagement.
Real results.
Here’s a selection of posts, comments, and growth strategies.
All designed, written, and executed to help founders, consultants, and VCs:→ Stay top of mind in the right circles
→ Spark the right conversations
→ Build real authority—without the time drainEverything here is built for:✔ Attention
✔ Credibility
✔ Consistency
High-signal content—done for you.
Contrarian takes. Sharp insights. Founder stories.
All designed to stop the scroll and spark engagement.
Founder Story ExampleMost founders think they have a high risk tolerance.But there’s a difference between taking risks
and living with them.In the early 2000s, Reed Hastings—founder of Netflix—offered to sell his young DVD rental business to Blockbuster for $50 million.Blockbuster laughed him out of the room.At the time, Hastings could have walked away.
Netflix was burning cash.
Streaming was years away.
The safe move? Shut it down or pivot.But he held his nerve.
He stayed with the risk.
Not blindly—
But with a willingness to absorb uncertainty longer than others could stomach.Years later, when Netflix shifted to streaming—
It wasn’t just vision that made it work.
It was the ability to live inside the risk while the world caught up.Here’s the thing most people miss about risk:Taking the risk is easy.
→ Starting the company
→ Launching the product
→ Making the first big betThe adrenaline carries you.
The dream fuels you.But living with the risk—
That’s where real leadership is forged.→ Can you hold uncertainty without flinching?
→ Can you make clear decisions without guarantees?
→ Can you resist the urge to prematurely “fix” the discomfort?The best founders move fast—
But they also endure fast.They don’t cling to false hope.
But they don’t panic either.The greatest risk is rarely the decision itself.
It’s the inability to sit inside the consequences long enough to see them through.That’s real risk tolerance.
And it’s rare.
Typical Pitfall ExampleIf you’re making the same decision twice—
You’re not leading.Too many teams:
→ Revisit old choices
→ Re-open closed debates
→ Drift instead of decideIt feels safer.
But it quietly kills momentum.Leadership means deciding once—
And moving.Every unnecessary rethink drains time, energy, and trust.Decide.
Communicate.
Execute.Then focus on what’s next.
Mistakes Warning ExampleThree boardroom mistakes that quietly destroy companies:1️⃣ Ignoring the red flags (Theranos)
Multiple board members saw warning signs—
But deferred to charisma and narrative.
Silence isn’t neutrality.
It’s complicity.2️⃣ Over-managing the CEO (Yahoo)
The board swapped out four CEOs in five years—
Each with a new strategy.
Too much interference.
Too little long-term vision.3️⃣ Chasing consensus over clarity (WeWork)
WeWork’s board let obvious risks slide—
In pursuit of harmony.
Avoiding hard conversations early leads to harder outcomes later.Boards don’t exist to be liked.
They exist to govern.
And governance requires courage.
Engaging Question ExampleWhat’s the single most important decision in any business?Most people focus on:
→ The product
→ The market
→ The teamAll crucial.
But not the first question.The real first question is:
What game are we playing?Because every strategy, every hire, every dollar flows from that choice.Different games have different rules:
Are you playing for scale?
For profit?
For acquisition?
For endurance?Confusion here creates chaos everywhere else.
Clarity here makes every other decision easier.
Contrarian Reframe Example“Money doesn’t solve problems.
Clarity does.”Plenty of startups raise capital—
And still fail.Not because they lacked funding.
But because they lacked focus.→ Too many priorities.
→ Too many features.
→ Too many opinions.Money accelerates whatever’s already true:
A clear strategy scales.
A messy one unravels faster.The best investment?
Decisive leadership.
Every time.
Old v New ExampleOld strategy:
Play it safe. Move slow. Avoid mistakes.New strategy:
Move fast. Learn faster. Make better mistakes.The market rewards momentum—
Not perfection.The old way of thinking says:
→ Wait for certainty
→ Hold endless meetings
→ Protect reputation at all costsThe new way:
→ Act before you feel ready
→ Ship before you’re sure
→ Adapt in publicSpeed isn’t reckless.
It’s how you create feedback loops, surface risks, and build resilience.Slow kills.
Fast learns.
Strategic engagement that builds relationships.
Not all visibility comes from posts.
Targeted, thoughtful comments put you in the right conversations—daily.
About
I’ve spent 20+ years leading teams, coaching leaders, and assessing startups for UK government innovation programmes.Today, I specialise in writing clean, credible content for smart, discerning audiences—and helping consultants, founders, and VCs build influence and attract inbound opportunities on LinkedIn.
Want this done for you?
Get in touch to explore availability.I work with a maximum of 3 clients at any one time.You can email me to start the conversation:
[email protected]Or DM me on LinkedIn.
© Keith Atkins 2025